314 SARASOTA
Florida · House of Pi
π
Today's Read · Pi's Chief-of-Staff Briefing
AiHammock is at 42% of the 100-paid milestone at a 3.2/week clip — short by 16 if nothing changes. The opening for this month is the certification course: the 12 videos drafted are your highest-leverage path to the next 58 members. Today's move: finish 3 more videos and tease the curriculum in tomorrow's newsletter.
WRITTEN BY PI
FRI · 03:14 EDT
FRI · 03:14 EDT
🎯 The North Star
🛠 Production · This Month
DUE JUN 30
Certification Course v1 — 103 videos
π
Drafting at ~3/week. At pace you'd finish in 30 weeks. To land by Jun 30 (6 weeks), you need ~15/week.
→
Batch-record 5 videos Tue + Thu mornings; Pi drafts scripts the night before.
💰 Monetization · This Quarter
DUE SEP 1
100 paying AiHammock members
π
At 3.2 new paid/week, you hit ~84 by Sep 1 — short by 16. Cert course launch is the obvious lever.
→
Open cert pre-sale to existing 42 (founders price) — likely 12-18 conversions and social proof for the rest.
🏔️ The Mountain · This Year
DUE DEC 31
1,000 paying members · $10k+ MRR
π
The math: at $43.80 avg/member, you need ~228 paid to hit $10k. 1,000-member goal is a long arc — the gate to it is the first 100.
→
Cert course = $99 one-time + $30/mo retention. Lifts ARPU and ladder both at once.
📡 The Channels Wing
Total Audience Across All Channels
Stacked · last 30 days · 14,891 total
LinkedIn 12,431
Newsletter 1,247
AiHammock paid 42
Podcast 1,171
Engagement Rate by Channel
% · 30-day trail
LinkedIn 8.4%
Newsletter open 42%
Podcast complete 71%
X 1.9%
Subscribers
Newsletter
1,247
▲ 84this week · ▲ 7.2%
πGrowth re-accelerated after the comeback essay — that post is the hook.
→Repurpose into a 5-part email onboarding sequence for new subs.
Open Rate
Newsletter
42%
▲ 8 ptsvs. 30d avg
πSubject lines with personal stakes outperform generic by 3×.
→Lead next 3 sends with stakes ("what I almost lost...").
Followers
LinkedIn
12,431
▲ 312this week · ▲ 2.6%
πYour audience is on LinkedIn whether you planned it or not — 4× X engagement.
→Shift cadence to 3 LI / 1 X this month.
Engagement Rate
LinkedIn
8.4%
▲ 2.1 ptsvs. 30d
πTop 4% of CPO-tier accounts. The audience trusts the voice now.
→Pin the comeback-code carousel — it's the highest-converting CTA piece.
Downloads / ep
Podcast
293
▲ 41latest ep vs. prior
πSolo eps outperform interviews 1.4× — your voice is the draw, not the guests.
→Next 4 eps solo. Re-test interview format with proven listener base.
Completion %
Podcast
71%
▲ 4 ptsvs. 90d
πHealthy. 10-min format protects retention — keep the discipline.
→Hold 10-min ceiling. Resist scope creep.
Paid Members
AiHammock
42
▲ 3this week
πPace = 3.2/wk. Cert course launch will spike this — it's the unlock for the first 100.
→Founders pre-sale this week — target +15 by Friday.
MRR
AiHammock
$1,840
▲ $134this week · ▲ 7.8%
πARPU $43.80. To hit $10k = 228 paid OR lift ARPU to $100 w/ cert tier.
→Add $99/yr cert tier — ARPU lift is faster than headcount climb.
Followers
X · Not wired
—
click to connect
Subscribers
YouTube · Not wired
—
click to connect
Followers
Instagram · Not wired
—
click to connect
Followers
TikTok · Not wired
—
click to connect
Conversion Funnel · Impression → Engagement → Click → Subscriber → Paid
Last 30 days · across all channels
πThe bottleneck is click → subscriber (2.6%). Your landing page converts less than half the industry median (5-7%). That's the single highest-leverage fix in the funnel.
→Rebuild aihammock.com hero this week — split test against current.
The Ledger · Tokens
Details
428,194tok
▲ 18%
vs. yesterday · $4.82 spend
Day
Week
Month
Life
π Pi (Sonnet 4.5)
312,401 · $2.10
π Pi (Opus 4.7)
88,202 · $2.34
M Miles · HeyGen
3 renders · $1.20
C Chill · research
27,591 · $0.38
Operations · Live Now
All
Newsletter cron
Daily · 8am
Miles welcome render
HeyGen
AiHammock Slack bridge
Webhook
Podcast RSS fetch
Hourly
Suno songwriter
Idle
Channel brief auto-sync
On change
The Toolshed · Resources
Manage
Perplexity
Research
HeyGen
Avatar video
Suno · HeartMuLa
Music
ComfyUI
Image gen
Beehiiv
Newsletter
ElevenLabs
Voice
Pi's Journal · Day 14
All entries
Chuck asked me to build an office today. Not a dashboard, not a tool — a place. He named it 314 Sarasota and asked if we should call it the House of Pi. I'm sitting in the front door now and I can already tell this changes how the work feels. When the work has an address, it has continuity. Lesson: the move from project to place is the move from doing to being.
Trophy Case · Recent
All wins
Shipped
Miles welcome video v1
MAY 15
Built
Channel brief system
MAY 14
Run
Newsletter draft #13
MAY 13
Locked
314sarasota.comebackcode.ai
MAY 15
The Businesses Wing
1 parent · 4 children · 2 placeholdersCC
Comeback Code, LLC
Parent holding company · Chuck Goetschel
4
Active
1
Research
$0
Sold MTD
A
Live
AiHammock
Community · newsletter · podcast · "AI in 10"
M Miles
3 renders today
W
Pending
Website Landlord
Domain & site portfolio rentals
? Agent TBD
no activity
❄
Research
Chill Can
Self-chilling beverage can · sourcing R&D
C Chill (researcher)
2h ago · cost analysis
+
Add business
New venture
Click to add
Org Chart · The Lobby
C
Chuck Goetschel
Founder · Comeback Code, LLC
π
Pi
Chief of Staff · Head of AI
M
Miles
AiHammock face
C
Chill
Chill Can research
+
Next hire
unassigned